Seeking Success in E-Business: A Multidisciplinary Approach

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1. Person: Bjørn-Andersen, Niels
Weitere Personen: Elliot, Steve; Swatman, Paula M. C.; Trauth, E. M.; Viborg Andersen, Kim
Format: Buch
Sprache: English
Veröffentlicht: Springer US 2003
Beschreibung: This unique collection of research papers addresses the emerging field of e-commerce and e-business, and presents a number of key contributions as the research fields are maturing. Many of the texts represent cutting edge research illustrating the diverse nature of these fields, from conceptual frameworks to state-of-the-art implementations. §Seeking Success in E-Business: A Multidisciplinary Approach includes contributions in areas such as: §§-Strategies for implementing e-business; §-Business-2-consumer, business-2-business; §-Internet marketing; §-Evaluation tools for e-business; §-Implications for SME's; §-Mobile commerce; §-Trust; §-Distributed knowledge management; §-Dot.com-driven business transformations. §This volume contains the edited proceedings of the Second Working Conference on E-Business: Multidisciplinary Research and Practice, which was sponsored by the International Federation for Information Processing (IFIP), Working Group 8.4, as well as by the Danish Center for E-Business Development and the Copenhagen Business School. The conference was held in June 2002 in Copenhagen.
Schlagworte: B2B
Business-to-Consumer
Change
E-Commerce
Electronic Commerce
Electronic Market
Mobile Commerce
business
innovation
knowledge management
marketing
organization
tools
E-Business
Online Zugang: Volltext
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