International Business: A Global Perspective

Approx. 100 illustrations;722;184;259;39... Ausführliche Beschreibung

1. Person: Katsioloudes, Marios I.
Weitere Personen: Hadjidakis, Spyros
Format: Buch
Sprache: English
Veröffentlicht: Taylor & Francis 2007
Beschreibung: Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.”The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight.Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
Schlagworte: agreement
american
country
develop
free
kotler
north
philip
studies
trade
Online Zugang: Volltext
Tags: Hinzufügen
Keine Tags. Fügen Sie den ersten Tag hinzu!
Sind Sie an diesem Titel interessiert?

Ähnliche Einträge

Keine ähnlichen Titel gefunden

Privacy Notice Ask a Librarian New Acquisitions