Product Marketing for Technology Companies

Illustrations;198;154;238;17... Ausführliche Beschreibung

1. Person: Butje, Mark
Format: Buch
Sprache: English
Veröffentlicht: Taylor & Francis 2005
Beschreibung: The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: selecting target markets creating a positioning statement writing a financial paragraph motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
Schlagworte: adaptors
cycle
early
force
life
manager
process
sales
segment
target
Online Zugang: Volltext
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