How behavior spreads: the science of complex contagions

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads,... Ausführliche Beschreibung

1. Person: Centola, Damon
Format: Sonstiges
Sprache: English
Veröffentlicht: Princeton ; Oxford Princeton University Press 2018
Beschreibung: x, 296 Seiten Illustrationen, Diagramme
Serien: Princeton analytical sociology series
Schlagworte (SH): Human behavior
Social networks
Social theory
Social research & statistics
Popular culture
Behavioural theory (Behaviourism)
Collective behavior
Social networks > Philosophy
Experimental sociology
Online Zugang: Volltext
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520 |a New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. 
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