The Accuracy‐Enhancing Effect of Biasing Cues

Extrinsic cues such as price and irrelevant attributes have been shown to bias consumers’ product judgments. Results in this article replicate those findings in pretrial judgments but show that such biasing cues can improve quality judgments at a later point in time. Initially biasing cues can eve... Ausführliche Beschreibung

1. Person: Vanhouche, Wouter
Weitere Personen: van Osselaer, Stijn M. J. verfasserin
Quelle: in Journal of consumer research : JCR : an interdisciplinary journal Vol. 36, No. 2 (2009), p. 317-327
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Format: Online-Artikel
Sprache: English
Veröffentlicht: 2009
Beschreibung: Online-Ressource
Schlagworte: research-article
Beliefs
Experimental Design and Analysis (ANOVA)
Inference Making
Learning
Memory
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Anmerkung: * Wouter Vanhouche is assistant professor of marketing at the College of Business Administration, University of Central Florida, Orlando, P.O. Box 161400, Orlando, FL 32816‐1400 ( wouter.vanhouche@bus.ucf.edu ), and Stijn M. J. van Osselaer is professor of marketing, Rotterdam School of Management, Erasmus University, T10‐07, 3062 PA, Rotterdam, the Netherlands ( sosselaer@rsm.nl ). Both authors contributed equally to this manuscript. The authors would like to thank Joseph W. Alba and Donald R. Lichtenstein for comments on a draft of this article, Raj Echambadi and Pavan Chennamaneni for statistical advice, and the Department of Marketing and Organization at the Catholic University of Leuven for hospitality to the first author and access to participants. Financial support from the University of Central Florida Department of Marketing to the first author and from the Erasmus Research Institute of Management to the second author is gratefully acknowledged.
Copyright: © 2009 by JOURNAL OF CONSUMER RESEARCH, Inc.

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