Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior

We propose that when predicting future behavior, consumers selectively (but unwittingly) test the hypothesis that they will behave ideally. This selective hypothesis testing perspective on unrealistic optimism suggests that estimates of future behavior should be similar to those made by individuals ... Ausführliche Beschreibung

1. Person: Tanner, Robin J.
Weitere Personen: Carlson, Kurt A. verfasserin
Quelle: in Journal of consumer research : JCR : an interdisciplinary journal Vol. 35, No. 5 (2008), p. 810-822
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Format: Online-Artikel
Sprache: English
Veröffentlicht: 2008
Beschreibung: Online-Ressource
Schlagworte: research-article
Intentions
Consumer Welfare/Quality of Life
Time
Beliefs
Experimental Design and Analysis (ANOVA)
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Anmerkung: Robin Tanner is assistant professor of marketing at the University of Wisconsin, Madison, WI 53706 ( rtanner@bus.wisc.edu ). Kurt Carlson is assistant professor of marketing at Duke University, Durham, NC 27708 ( kurt.carlson@duke.edu ). E‐mail correspondence can be sent to either author. The authors acknowledge the helpful input of the editor, associate editor, and reviewers. They would like to thank Jim Bettman, Tanya Chartrand, Rick Larrick, John Lynch, Jay Russo, and Larry Sanna for valuable feedback on earlier drafts of this article. The authors contributed equally to this article. This article was partially based on the first author’s dissertation at Duke University.
Copyright: © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.

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