Customer Preference Discontinuities: A Trigger for Radical Technological Change

What factors cause a mature industry to re-enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, which are cycles of incremental and... Ausführliche Beschreibung

1. Person: Tripsas, Mary
Quelle: in Managerial and decision economics : MDE : the international journal of research and progress in management economics Vol. 29, No. 2/3 (2008), p. 79-97
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Format: Online-Artikel
Sprache: English
Veröffentlicht: 2008
Beschreibung: Online-Ressource
Schlagworte: research-article
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Anmerkung: Copyright: Copyright 2008 John Wiley & Sons, Ltd.
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520 |a What factors cause a mature industry to re-enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, which are cycles of incremental and discontinuous change in preferences. Preference discontinuities turn out to play an important role in triggering technological transitions in an industry. I illustrate the model with an historical study of the typesetter industry, which underwent three major technological transitions, each of which was driven by preference discontinuities. 
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